In the increasingly hectic and stressful year of 2020, people are seeking calm wherever they can find it — from frolicking through the fields to adopting plants. But now there’s another natural way to restore your cortisol levels: cow-hugging.
People in several parts of the world have begun to embrace the alleged wellness trend, which reportedly originated in the Netherlands, where it is known as “koe knuffelen.” According to the BBC, the practice of cuddling cows is supposed to reduce stress in humans by releasing the bonding hormone oxytocin.
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